—  the beginning  —

The brilliant orchestration of images that follow illuminate the progression and development of 90 Morton, lending clarity and meaning to its completion.

The aesthetic documentation of the building’s transformation, as captured by the photographer Danielle Gottesman, underscores the allure of its rawness and brutality juxtaposed with the stark and delicate beauty of its accidental frescoes of peeling paint and weathered walls. Sublimely, these photographs frame striking vestiges of the building’s spaces before construction began. This is how it begins…

Floor-through views, unencumbered by walls and other interior obstacles

show the potential of the building’s spaces. From east to west, north to south, and in between, the eye gazes through the spaces to the finishing points in each direction.

Punctuating voids, industrial textures, and hues

— all depicted in varying light — entice the sophisticated eye, as to how spaces like these are, in and of themselves, pristine while suggesting a new incarnation of 90 Morton.

Before any renovations began,  the bare interiors compelled local artists and poets to draw and inscribe their thoughts on the building’s interiors

The building
was originally
constructed in 1912

of brick, concrete, and cast-iron columns providing gravity support on the interior.

The building served four generations of the Hort family-owned printing press in lower Manhattan whose headquarters were located at 627 Greenwich Street, now known as 90 Morton Street, from 1972 to 2007.

Because of its previous industrial use,

the high ceilings and the thick density of the floors— designed to bear the weight of printing machines and heavy equipment—establish a quiet, private environment filtering out sound from neighboring floors, making it ideal for living purpose

Manhattan, Brooklyn Welcome New Towers, Boutique Buildings, Mansion Global

This is the beginning of 90 Morton’s total transformation

from its industrial past to its flawless culmination and new domestic purpose. From its original 8 floors to the addition of 4 more, constructed to include surround penthouses and terraces. Understated and discreet, the material and design of the façade and windows reference the building’s historical past, while it has been updated for a 21st century life.