– team –

A team of international architects, designers, engineers and experts in lighting and aquatics have been selected and collaborated to re-invent and deliver 90 Morton.

From large commercial spaces to the more intimate residential projects, the collective expertise of the team is deeply sympathetic and suited to the project.

Gottesman Szmelcman Architecture

Concept Architect

Arch. Asaf Gottesman and Gottesman Szmelcman Architecture designed 90 Morton.

Asaf Gottesman has been leading an international, award winning architectural practice for 25 years, as well as, spearheading substantial real estate developments in Europe for over 10 years. He is a registered member of the Royal Institute of British Architects, as well as, of the corresponding French and Israeli associations.

Asaf has recently founded a new entity; Gottesman Architecture that is fully dedicated to Architecture Led Developments. The company focuses upon urban scale, mixed-use projects.

Architects Asaf Gottesman and Ami Szmelcman founded Gottesman Szmelcman Architecture (GSARCH) more than a decade ago. GSARCH is an award-winning and innovative architecture practice based in Israel. With a profound knowledge in urban planning, residential, commercial, cultural and academic architecture GSARCH designs noteworthy projects all over the world.

Interior Designer

Interior Designer

Founded in 1995 and member of the AD100 for the past seven years, Leroy Street Studio (LSS) is an internationally recognized, award-winning architecture and design studio inspired by innovation in design, the craft of construction, and a collaborative approach driven by the client’s needs. Over the past twenty-
two years, LSS has completed extraordinary projects throughout the U.S. and abroad—90 Morton is their first multi-family endeavor.
In 2002, to address the needs of those without access to design services, LSS founded Hester Street, a design, urban planning, and development non-profit that gives neighborhoods a voice in shaping their built environment. In 2008, LSS started its own Construction Management company, BLDG, Inc. to take a greater role in project delivery, and In 2010 LSS added an in-house Interior design division, LSSInteriors.
Interior Designer

Brack Capital Real Estate has been a leading international owner, developer and manager of real estate for over 20 years. The company has built a wide presence with offices and teams in New York and across the globe, acting as principal on investments of over $10 billion in hospitality, condominium and rental markets.


Reuveni Real Estate is a privately owned and operated brokerage company, founded by industry expert Shlomi Reuveni. The firm focuses on the sales and marketing of conversion and ground up new development projects.

With more than 30 years of real estate experience and an impeccable reputation, Reuveni has successfully collaborated with the esteemed New York City real estate brokerage community, developer clients, and industry professionals.  Reuveni is known industry-wide for his hands-on approach, and has been the driving force behind the design, pre-development planning, marketing, and sales process of over $3billion of conversion and ground up new development projects.

Black and White Design Coffee Table Book