Old School Developers Thinking Like Millennials

Publication: Lux Exposé August 7, 2019 Brack Capital Real Estate, developer of 90 Morton in the West Village (NYC) recently brought in influencer Morgan Marie Jones to be the muse for their model homes debut – the images are detail-oriented like the “norm” model home images we typically find, and now there’s something new – the human … Continued

90 Morton’s Luxury Apartments with a Narrative

Publication: Lux Exposé July 24, 2019 Uniquely choosing to refurbish and renovate, rather than build a tower from the ground up, developer Brack Capital Real Estate has decided to breathe new life into a stately older building at 90 Morton. With help from concept architect Asaf Gottesman, the former printing press has metamorphosed into 35 luxury … Continued

Ultra-High Ceilings Are Enhancing Wellness

Publication: Lux ExposéJune 26, 2019 The higher the ceilings, the hotter the real estate listing—at least in New York’s luxury market, that is. The Brack Capital Real Estate-developed West Village homes for sale at 90 Morton are wowing potential residents with their soaring 12-foot concrete ceilings. In addition to being an eye-catching statement piece in … Continued

Best Indoor Pools in West Village, NYC Luxury Condo

Publication: Lux ExposéApril 22, 2019 As summer approaches, New Yorkers are breaking out their swimwear and plotting a trip to the nearest swimming pool for some much-needed cooling off. But for the lucky residents at 90 Morton, their own private swimming experience is just an elevator ride away. This collection of luxury West Village condos … Continued