Saltwater pools: The new luxury amenity in NYC

Publication: City Realty August 9, 2019 Manhattan is an island so it only makes sense that it’s surrounded with salt water… pools, that is. As luxury residential buildings ramp up their battle for buyers, traditional amenities just won’t do. Now, buildings don’t just offer amenity spaces, they “activate” them. And, they don’t just offer plain … Continued

Cozy Up With A Browsing Of Residential Libraries Designed By Women

Publication: Forbes August 9, 2019 With today being both National Women’s Day and National Book Lover’s Day, it makes sense to put the spotlight on some reading nooks designed by female bookworms in the architecture and design fields. Read Full Article

Old School Developers Thinking Like Millennials

Publication: Lux Exposé August 7, 2019 Brack Capital Real Estate, developer of 90 Morton in the West Village (NYC) recently brought in influencer Morgan Marie Jones to be the muse for their model homes debut – the images are detail-oriented like the “norm” model home images we typically find, and now there’s something new – the human … Continued

Summer in the City

90 Morton | Summer in the City Sunny days, blue skies, and warm temps signal that the summer season is in full swing. For some, that means weekend jaunts Upstate or to the Hamptons, but real New Yorkers know that one of the secrets to summertime in the city is to stay local. When you … Continued

These NYC Residences Have Storied Histories

Publication: Forbes July 28, 2019 In the age of soaring glass towers and new construction homes, the new Asaf Gottesman-designed conversion at 90 Morton is bringing a more historical and grounded approach to the luxury market. This collection of West Village homes for sale is built on the bones of a printing factory, with the … Continued

Ceiling Heights Are Sealing Real Estate Deals For The Well-Heeled

Publication: Forbes July 27, 2019 According to Forbes, studies have shown that living in a space with high ceilings encourages creativity and free thinking. While most developers strive to raise their ceilings to 10 feet, the new West Village homes for sale at 90 Morton feature lofty 12-foot ceilings, which, paired with the building’s many … Continued

90 Morton’s Luxury Apartments with a Narrative

Publication: Lux Exposé July 24, 2019 Uniquely choosing to refurbish and renovate, rather than build a tower from the ground up, developer Brack Capital Real Estate has decided to breathe new life into a stately older building at 90 Morton. With help from concept architect Asaf Gottesman, the former printing press has metamorphosed into 35 luxury … Continued

Luxury In the West Village: Why Celebs and Developers Covet This Historic Neighborhood

Publication: Forbes July 18, 2019 The West Village’s popularity has always presented a challenge to developers: Where in this historic neighborhood can they build the luxury homes prospective residents want to buy? Brack Capital’s solution? Converting a former printing press at 90 Morton Street into a 12-story residential building that houses 35 luxury condos, as … Continued

Sounds of the West Village

90 Morton | Sounds of the West Village The Village has been a destination for music lovers since the days of Bob Dylan taking his first steps onto a cafe stage as an unknown and Miles Davis playing the Village Vanguard. To this day, you can hear some of the world’s best musicians right in … Continued

Ultra-High Ceilings Are Enhancing Wellness

Publication: Lux ExposéJune 26, 2019 The higher the ceilings, the hotter the real estate listing—at least in New York’s luxury market, that is. The Brack Capital Real Estate-developed West Village homes for sale at 90 Morton are wowing potential residents with their soaring 12-foot concrete ceilings. In addition to being an eye-catching statement piece in … Continued